Challenge

As a new, nomadic arts nonprofit with no fixed address or standard operating hours, Pop Box needed a website that could:

• flex with changing exhibits and residencies
• reliably host event and artist information
• serve as the organization’s “source of truth”
• support newsletter growth and donor engagement

Traditional event tools didn’t fit their model, and the site needed to be easy for the small team to update.

Solution

Having tangled with Squarespace’s event tools before, I knew I’d need to get creative. By engineering a taxonomy-driven system that pulled data from posts instead of treating events like isolated pages, I built contextual event views that grouped content by exhibit or residency—so users could experience the full story behind each show, not just a calendar grid. I refined the information architecture for clarity and flow, kept the design warm and minimal to let the art shine, and wrote detailed documentation so the team could add content confidently on their own. This project also marked one of my first adventures in Canva—creating motion graphics and infographics for the site’s residency report.

Role

• End-to-end site development and UX/UI design
• Information architecture, visual design, layout, and typography
• Custom taxonomy + summary-block system to auto-generate content
• Infographics and animations for the residency report
• Documentation and copyediting
• Advising on announcements, pop-ups, and SEO improvements

Outcome

The new site quickly became Pop Box’s public heartbeat. The client credited it—along with the residency report and newsletter sign-ups—as central to their outreach success. The report, in particular, has become their go-to tool for donor engagement and continues to attract funding by showing the organization’s real-world impact.