Challenge

Elsewhere Museum’s WordPress site was failing: plugins clashed, styles drifted, content became inaccessible, and years of well-intentioned volunteer edits had made everyday updates risky. The museum’s digital presence—vital for programming, communication, and funding—needed rescue, to restore what was breaking, preserve what mattered, and build a stable platform that wouldn’t collapse every time someone added content.

Solution

I orchestrated a complete site recovery and rebuild:
exported, cleaned, repaired, and reorganized years of content

• salvaged unreachable pages, posts, and media
• rebuilt the site on Squarespace with clear information architecture
• proposed a consistent visual system aligned with the museum’s identity
• created documentation and guidelines ensuring staff could maintain the site safely
• introduced UX copy and style standards to prevent future drift

The new platform replaced fragility with clarity, structure, and long-term sustainability.

Role

• Led full content recovery, repair, and reorganization
• Designed the information architecture, navigation, and visual system
• Directed volunteers in systematic cleanup
• Created staff training through documentation + video tutorials
• Established copy and style standards for content to prevent future drift

Outcome

The rebuilt site restored the museum’s digital presence and stabilized a core piece of their operations. With a clear structure, reliable content, and a maintainable platform, the museum gained the ability to communicate programs, share updates, publish events, and support community engagement—all without risking another technical collapse. Even after leadership changes paused future enhancements, the rescued site continues to serve as Elsewhere’s dependable digital foundation.