AI Tools
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Revitalizing website for a major SaaS product launch
Turned a complex product story into a clear, targeted website that boosted inbound interest from the right prospects
udu’s story was evolving alongside a major product launch, and their website needed to evolve with it—highlighting new capabilities, clearer messaging, and more targeted outreach. I redesigned a responsive, visually aligned marketing hub that clarified the product narrative and attracted higher-quality prospects.
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Seeing the voting process through a service-design lens
Experienced the voting process from multiple angles—and shared service-design insights that improved clarity and reduced confusion
In 2020, I stepped in as an election worker to help fill pandemic-related staffing gaps. What began as civic service became a hands-on education in service design—from voter interactions to hardware testing. Over multiple election cycles, I observed how small details shape the voting experience and helped enhance training.
