Marketing
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Revitalizing website for a major SaaS product launch
Turned a complex product story into a clear, targeted website that boosted inbound interest from the right prospects
udu’s story was evolving alongside a major product launch, and their website needed to evolve with it—highlighting new capabilities, clearer messaging, and more targeted outreach. I redesigned a responsive, visually aligned marketing hub that clarified the product narrative and attracted higher-quality prospects.
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Crafting a flexible web presence
Designed a digital hub that made a nomadic arts nonprofit find its voice—and its donors
Pop Box Gallery needed a website as adaptable as its constantly shifting exhibits and events. I built a site that organized their programming into a clear, easy-to-manage system that kept artists and audiences at the center. The site quickly became their core outreach tool, helping them grow their community and strengthen donor support.
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400% of fundraising goals via masquerade ball
Built a multi-floor, art-filled, clue-hunting experience so immersive people forgot it was a fundraiser
Working for The Carrack, a DIY community art gallery, I was challenged to invent a new October fundraiser with a modest $10k goal. I created an immersive Masquerade Ball filled with art, performance, puzzles, and exploration. The result became a signature annual event, turning a creative gamble into $25k–$40k per year.
