Marketing
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Fundraising Magic Trick: Turning a Masquerade Ball Into $40k
Built a multi-floor, art-soaked, clue-hunting experience so immersive people forgot it was a fundraiser.
Working for The Carrack, a DIY community art gallery, I was challenged to invent a new October fundraiser with a modest $10k goal. I created an immersive Masquerade Ball filled with art, performance, puzzles, and exploration. The result became a signature annual event, turning a creative gamble into $25k–$40k per year.
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Revitalizing a FinTech Website for a Major Product Launch
Turned a complex product story into a clear, targeted website that hit the right prospects and boosted inbound interest.
udu’s story was evolving alongside a major product launch, and their website needed to evolve with it—highlighting new capabilities, clearer messaging, and more targeted outreach. I rebuilt the site into a responsive, visually aligned marketing hub that clarified the product narrative and attracted higher-quality prospects.
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Shaping a Flexible Web Presence for Pop Box Gallery
Built a digital hub that made a nomadic arts nonprofit find its voice—and its donors.
Pop Box Gallery needed a digital home as adaptable as its art shows. I built a Squarespace site that organized constantly changing exhibits and events into a clean, easy-to-manage system—while keeping artists and audiences at the center. The site became the organization’s go-to outreach tool, helping them grow their community and attract donor support.